The audit and consulting firm Ernst & Young has published the 2021 France Attractiveness Barometer, confirming France’s position as the top European country for investment projects.. Before the Covid-19 pandemic hit Europe in 2020, France had managed to climb to first place in terms of direct foreign investment, ahead of Germany and even the UK.
However, this high ranking is tempered by the fact that the number of investment projects is falling across Europe. EY fears that foreign investment will be hit by a “long covid” effect, with fewer projects and no return to economic normality before the middle of next year. One optimistic point is that in 2020, the pharmaceutical industry drove foreign investment in France, and this is expected to continue. Besides that, France is seen as a country that supports its economy well.