Google searches are frequent, private, almost automatic behaviors most of us perform at least several times a day. Aggregated, these billion datapoints offer a unique lens revealing short-lived as much as long-term trends that unpack our collective feelings and aspirations. What can they reveal about France?

This talk, based off INSEAD marketing Prof. David Dubois’ book France in the eyes of Google: How “Big” search data reveals the fabric of a country, combines an innovative analytical lens – locally aggregated search data – with established social, economic and political indicators to offer fresh insights on contemporary France as if it was a person.