VivaTech – ‘hybrid conference’ offers window into French innovation

Viva Tech in Paris is billed as Europe’s biggest start-up and tech event. This year it’s even more remarkable because it’s actually taking place in person. Many exhibitors and guests have come to the French capital especially for the event and many others are also joining online.

One of the historic partners of VivaTech is the French luxury group LVMH. Its Chief Information Officer, Franck Le Moal, gave us some insight into how the pandemic has changed our relationship with technology and how that in turn has changed our relationship with luxury good.

He says that “the pandemic was an incredible accelerator”. In the space of a very short time, companies had to go from being presential, physical ones to becoming almost entirely digital.

Clotilde Delbos, CEO of a new brand from Renault called Mobilize, is also attending VivaTech. She tells us what Mobilize is all about and what it’s doing for the environment. She tells us that’s why Mobilize represents three things: offers in mobility, offers in energy services and in data services.

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