L’Oreal Professionnel Business Forum 2022

L’Oréal Professionnel, the No. 1 choice of hair stylists and consumers in Indonesia, once again presents a new breakthrough in the world of professional hair coloring that answers the desire of many Indonesian women, French Glossing, for hair that is 2x shinier and has more dimensions. French Glossing was introduced by L’Oréal Professionnel in a series of special events for hairdressers: L’Oréal Professionnel Business Forum (LPBF) 2022, which is an ongoing commitment to develop the Indonesian hairdressing industry, by providing inspiration, education and the latest innovations to thousands of hairdressers throughout Indonesia.

This year’s LPBF theme is “Celebrating the Pros, Tailor-Made Service for You” with a focus on personalized consumer experiences according to the unique needs of consumers. Starting from consulting with a professional hairdresser to get a diagnosis of hair condition, choosing the right coloring and treatment products, as well as recommendations for further care so that hair health is maintained.